You know the pain.
100-slide research decks filled with vague recommendations designed not to ruffle any feathers.
It's a waste of time and money.
We decided to do something about it.
Our Pivotal Research delivers strategic, not academic insights.
Pivotal Research explained
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1. Define the Problem, Not the Project
The process begins by identifying the core business challenge or "war" you are trying to win. This involves deep conversations with stakeholders to understand the true business context and what success really looks like.
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2. Conduct Surgical, Exploratory Research
This phase moves away from conventional, broad surveys. The focus is on asking the right questions to the right people, using methods that get beneath surface-level answers.
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3. Synthesise and Distill into Impactful Insights
The final step is to deliver a report that is the opposite of the traditional 100-slide deck. The output is a short, focused, and highly strategic report. Each slide or key point is a "knockout punch"—clear, concise, and directly linked to a specific, implementable action.